Internet Usage and Online Shopping in Thailand

Online shopping seems gathering momentum in Thailand. The usage of internet in Thailand has grown significantly so has the mobile usage:
Internet users: 20 million – increase 27% over last year (2010 vs. 2011)

  • Apple iOS (mobile devices) responsible for half of the daily mobile internet browsing sessions in Thailand. 
  • The total number of internet sessions (per day) from mobile devices is broken down as follows:
    • 200,000 iPhone
    • 45,000 iPad
    • 57,402 Nokia
    • 22,000 BlackBerry

The interest of internet usages in Thailand has been seen over various arena. The rankings have changed little over past few years:
  • 38% of Thais are most interested in entertainment content
  • 12% online games
  • 10% blogs and web boards
  • 6.3% shopping
  • 6.1% news and information.
The four least popular categories are property at 0.03%, health 0.26%, adult entertainment 0.32%, and government 1.14%. Google remains Thailand’s favorite search engine with a 99% share, while Microsoft Bing had only 0.53%.

More details about the behavioral of Thai consumer :
  • Purchase Online vs. Purchase Offline:
    • Female purchase more or Male?
  • Do they research online and purchase offline or vice verse?
  •  Research to purchase behavioral of Male and Female?
    • Male are into: Clothings & Accessories, Footware and Gifts, Flowers & Greetings and Beauty Products?
    • Female are into: Clothings & Accessories, Beauty Products and Gifts, Flowers & Greetings. Female are not into Footware?
Please find below the detailed presentation about Thailand Internet Usage and Online Shopping:

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